Korduroy is a modern clothing line designed around experience. Our model is simple: Make stuff that we want to exist in the world. We’ve created a brand that will allow us to do just that—connecting our passion for design, creativity, and adventure.
It’s not so much about the products we make, as the stories and experiences that our products allow us to convey. Each item that we release is crafted as a result of meaningful play, creativity and a healthy dose of experimentation. We hope you’ll enjoy these products as much as we enjoy making them.
Our products are inspired by real people in real places. Not from fashion trends. We believe that the most interesting communities have the most interesting stories to share. And everything we create starts from there. Whether it’s tie die shirts inspired by the north shore of Oahu, or cross-knitted beanies designed for soggy winters on the Oregon coast. Our goal is to produce goods that give these communities a voice and empower them to share their stories with the world.
We work with local artists, athletes, and businesses to help bring our products to life. We believe there’s more soul to goods that are crafted locally, with care and consideration for the people involved in making them. As a result, we’re helping to create more opportunities for local talent to express their artistry through our platforms. When you support us, you’re supporting them.
We’re not the next Hurley, Vans, or Quicksilver. Our ambitions are far removed from that line of thinking. We produce small runs of apparel with big creativity. And we could care less about moving thousands of generic t-shirts around the globe. We’d rather focus our efforts on creating 50 high-quality tees that resonate deeply with our most loyal customers. For us, that's as much of a payoff as we can hope to receive.
Find Your Line is our mantra for individuality. It serves as a reminder for us to make decisions that are in alignment with who we are and what we believe in — Ultimately, creating a brand that is uniquely our own. It’s the reason we decided to start this business instead of blindly consuming other peoples perspectives and ideas.